About me and my education
Bio: I am Jerardo Gonzalez; my major is journalism in BMI. I like technology, and I want to help make it better so people can use it faster. I am from Bryan, TX. When I moved to San Marcos, TX, to get my bachelor’s degree from Texas State. I finished high school in 2015, but I waited to go to college. I want to work for Apple for a few years so I can get better with my technology. I go to Texas State because I wanted to get a better education. I am getting my bachelor's in this school when I finish. I am moving to Austin for a better opportunity there are more tech companies. I want to work there to get more information, and I want to use it because it can help me to promote my artists so they can grow, and that will help me grow and help me when I create my own company one day. I want to open a music record company when I am done because I love music and want to do something with it.
I went to high school in College Station, but I wanted to move to someone else, and my dream school is UT I have always wanted to be there. When I finish Texas State, I plan to go to UT to work for my master's in BIM and start my career to get where I need to be. My family supports me a lot. There are the main ones that pushed me to come to college. It took me a long time to go back to school. I was not ready to go back to school, so I decided to wait until I felt like I would take school seriously. I did not want to wait until it was too late, so I knew I wanted to go back to school.
I'm in college, I made a lot of new connections, and I found people who will help you grow, like professors who want the best for you. Then I joined a few clubs that are helping me with my craft. I want to help create websites for the clubs that are helping me to get the training that I need when I am looking for a job. The other club wants me to be president of the clubs so I can help them grow because they say that I am good with people. I love to talk to people because I want to get to know them and become friends. That is something I got good communication that way, I chose this. I have worked in different fast-food jobs, and I know I will be a great help in talking to people. I was shy in high school, then I overcame it when I started college because I learned how to communicate with people. It went away that way, I could talk to anyone and talk in front of people, it did not bore me. I love talking to people, it is fun to get to know a new person. I learn to work with people who are different from me because people's personalities are different. Sometimes it is not easy to keep calm when people are arguing with you. It helps me understand people, too, so I am happy because I can talk to people and deal with people's emotions.
Artists
These are the music artists that I want to work with.
Country artist
I want to work with older country music to bring the classes back.
Latinos Artist
I like Latino music because it is my first language, and I grew up with my family.
Jazz Artist
I like jazz. When I was growing up, I listened to a lot of jazz with my father, like the 60s and 70s, which I enjoy too.
AI for social media
As a team, we learned how to use AI to make content for Instagram.
Get to Know Us
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Cross-Platform Analysis
Featuring Ray William Johnson
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I am going to do my influence is Ray William Johnson. He is an influence that I watch a lot of this video gets a lot of following. He used the platform to make a video that was not too long. He gets the facts and then makes a video with the facts about the people he found. He is like a person who tells the news about what this person did in different places in the world. It is to inform people about what is going on in the world. He is talking about real-life events that the people who do not see the news will get the information about. He connects with emotion so people will feel what he is saying, and more people will follow him.
The people are the main ones pushing his idea out, and we are watching him.
Instagram: followed 1.5 million
2
His idea was on the platform that he created. When I am watching the video, I feel connected with him. The platform he used is similar because he is transforming it to make it better so the videos will come out great. He used cartoons and pictures he found on the internet to show when they got arrested. To show the people his point and make it funny so those watching can enjoy it. The story is not long, so you do not feel bored watching his video. Then he makes jokes for the people who will laugh at the video, and then he goes back to the serious.
The video connects with people’s lives because the story can be someone you know and are aware of.
Facebook: followed by 8.9 million
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3
TikTok
He talks about the store using real people, but he makes the story interesting so the people can keep watching. In the video, he is in the room, so people can see he is just a normal person. They can see he is just in his room like everyone else, and the audience can feel like they are home.
On all three platforms, he wants to get older people because they would understand the point of the story. He makes short videos every day so he can keep his audience. They will not feel like he left them lot of people like the video, and they comment on it. He used TikTok because he could push his video more. The video is most likely 5 to 10 minutes because he just wanted to make it short and to the point so the people could follow it.
TikTok: followed 17.9 million
Social Media Analytics
I did a Instagram analytic to see how do people used it to get the number of used it the website. It show a lot of different stuff that people is on @txstSJMC when the student check it out and like it.
Analytics Report
This is the analytics group project for the School of Journalism and Mass Communication.
Elise Kadison,Aidan Fitzpatrick,Ethan Raliff,
Juan Emanuel,Keilani De Luna, Jerardo Gonzalez
Profile feature for SJMC
Elise Kadison, Aidan Fitzpatrick, Ethan Raliff, Juan Emanuel, Keilani De Luna, Jerardo Gonzalez
Dr. Daniel Carter Talks Career Success, Critical Thinking, and AI's Impact on the Job Market
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As AI grows in popularity and advances, it will impact the workforce. Dr. Daniel Carter, a Digital Media Innovation professor at Texas State University, has a lot to say about how future generations can stay competitive in this continuously shifting market.
Focus on Skills, Not Just Success
Dr. Carter encourages his students to deeply understand the core principles and concepts that shape the right mindset for media. His advice? “Don’t try to be successful, try to be really good at what you do.” By honing critical thinking skills and understanding how people consume and interact with media, students can build a foundation that keeps them relevant in the industry for years.​
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AI’s Impact on Future Careers
Looking ahead, Dr. Carter believes that AI will significantly divide future career spaces. “AI is going to split the job market,” he says, predicting that many jobs will become overburdened with tasks that require little skill and offer low pay, while only a few rewarding, well-paying opportunities will remain. "A few people will get to do really, really cool work, but if you want to be one of those people, you are going to have to do really, really cool work,” he explains. He emphasizes that, to secure those opportunities, people will need to push themselves to produce exceptional work.
Competing in an AI-Driven World
AI will be efficient at handling unskilled tasks, and Carter warns against relying on mediocrity. "If you are looking for mediocre work, AI will do that all day," he says. "So if that’s what you’re doing, you are not competing." To succeed, Carter advises students to focus on creating unique and high-quality work that AI can't replicate. The key to standing out will be to push creativity and skill beyond what AI can easily produce.
Preparing for the Future
Dr. Carter stresses the importance of honing creativity and critical thinking in an AI-driven world. By consistently producing high-quality, unique work, students can ensure they remain competitive and well-prepared for the evolving job market.
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Elise Kadison,Aidan Fitzpatrick,Ethan Raliff,Juan Emanuel,Keilani De Luna, Jerardo Gonzalez
Social Media Show
Elise Kadison,Aidan Fitzpatrick,Ethan Raliff,Juan Emanuel,Keilani De Luna, Jerardo Gonzalez
Methodological Tactics
What I did was I put all of my social into following sports because I love sports, and I wanted to see if it was going to change all of my outlines to just sports. I did it a few days ago to see if it would work. I started to like and follow all of my favored stations and teams I am getting a lot of defensive sports. I will take a few days to see if it will follow the outline for my platform like I want so it can help me with my goal. This will help me to follow what I want to see on my social media. I do not want to see any other stuff on my social media. It shows me defense stuff for my favored sports teams. Let’s see if my social media will follow what I ask in the order I will keep tracking my process so I can let you know if this will work. I changed it on Facebook because is what I use the most it will help me to keep track I will check it this week so I can see if it will work. The 3 sports I changed it was football, baseball, and basketball those are all of the sports that I followed the most. I watch those 3 the most that way I wanted to pick them so I could follow them.
I wanted to use my Facebook it is easier for me to follow their page, and it seems like is working. I do not use other social media that much and if I want to see if it works my best way is on Facebook so I can check it more often. This should change how I want my Facebook to get me what I want to look like in my news feed so I can know what is going on with my team. If anything changes, I will get the news about the new player or the new coaches. Stuff like that will keep me noticing everything going on in the lead. I will not lose any information that I want to know about the future of my team keep me posted with any team changes. I want to know to keep me informed to know what will happen to the team if they lose someone that I followed. I will have more information this week and I will give you more of the process that will help understand my data about the outline of the social and how this all connects in one to help the people. They can follow my favorite stuff to make it easier to like all their stuff and put it all in one. The people can use it how they want to have all their favorite ideas so they can click on one. They do not have to scroll to skip all unwanted feeds that they do not want.
Audience Segmentation
I will analyze the favorite product that I use every day in my life. These are Apple products, my favorite brand I use the most. I will give you some information about who they target and why they choose to do this with those who want to buy their stuff. You need to know who you want to sell it to attack the people who want to buy it that is a good selling person who can sell to the right people. You don’t need to attack everyone, just a few people who want it to make sure they know what the product is about and how it will help them in their lives. When I went to Instagram, it seemed like its audience was most people who like to keep up with technology and want new ideas with their phones.
Psychographic:
They make it seem like you need this phone because it will help connections with friends or family. You would get the best picture on your phone. The pictures are different from each other, and the love that they have for themselves is a different idea that people have. It will service anywhere where you live, so it will help you stay connected with everyone. In the city, you will get better service because there are a lot more cell phone connections. It shows different people with their lives, and they look peaceful. It shows people at work; then it shows all different cultures so they can show that they support people’s cultures.
Demographic:
They want people to feel like they are at home, so they show animals and their art to give you an inside look at what they feel on their own. It shows people traveling to different places and all the different animals that they are looking for. They enjoy their freedom because they can go to different places in the world to see all the beautiful areas. Most young people are finding themselves by taking pictures and showing their art. They can explore themself to know who they are and their family they are traveling to different places in the world looking at all different culture. It shows a lot of color to explore how they feel to reflect with the animal in the picture.
Geographic:
It shows different genders because it shows all the different cultures people want to explore on their own. It is all art, with people taking pictures and changing it to make it better for them to see what they like with all the colors added. They are precise about what they are talking they want to make sure that the picture of their art is what they want. The social is that people want to get to know about them and what they like in their lives.
Behavioristic:
It identifies who they are in society against everyone else who tries to make them feel like they should be part of it. They are doing something that they are happy about. They connect with young people because they like to explore themself with pictures and the art that they show.
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I am going to create ads for Monster because that is my favorite. I will use three of the social media. I use in my free time there are Facebook, Instagram, and Snapchat. I wanted to connect with the ideas, so I use a car for young people who like sports. Then, for my Instagram, I used a man who won a campaign to show that everyone can win. Then, for my snap, I used a person who had a lot of work, so she needed caffeine to keep up with all the work.
When I went to Facebook, I wanted something that could connect with my favorite drink, and I love sports like a lot of people. I wanted to show why people drink this. I put a winner with a trophy to show that people can be a winner. The man won a race with the monster that is sponsoring him, so it can connect with the idea that people are winners. I put the word connect with a winner with anyone, then a logo monster in the background. Then, they want to influence more people to buy their drink; it shows the people’s engagement with the audience with a winner. $0.26- $0.50 per click per 1,000 impressions, $1.01- 3.0 per 1000 impressions, $0.01- $0.25 per reaction, and $0.01- $5.00 per install.
Mock Advertising Campaign
Now, I go to Instagram, I pick a car because it shows a car race, this is more connected with the people who like the rush. Then I went to the internet so I could look for a car with the monster sign. Then I pit unleashed the monster to show its mark so the people could understand why I picked this one. I believe this connects with young people because they are the ones who use Instagram. $0.01- $0.25 per click, $0.01- $4.00 per impression, and $0.08 per engagement
​The last one will be Snap. I am going to use a person that got a lot of experience with a can of Monster to help them get it done. The monster logo in the corner shows how tired they are from all the work, so they need the energy to get it done. It connects with most college students because we always have homework, and we need a cafe to help get it done.
Avg CPM: $8.85 Avg.CPLC:$1.93 Avg.LCTR: 0.46
The pros and cons about going live
The advantages of going live are that everyone can see what you are doing, and you will get a lot of views. It is good because it can make you a lot of money if people live what you put in your live. It will help you get recognized by other people who do not know you because you have your friend. That will help you spread out your content if you have a lot of people sharing around. It will help you explore new opportunities for a new job. It will help people find a job when you do it because it helps them to connect with you on social media.
The point is that you want people to know you if you want to get recognized by others. The disadvantage is that people can see everything. If you do something people do not like, it will look negative on you. Other people will repost your live if you do something that is not good, and you will get negative comments on your live. That would hurt you if they put negative things on your stuff because everyone can see what you put. If you have imported people like family or boss. You can upset the audience because if your boss sees what you post. The boss can fire you when you go back to work. If the boss finds out about the post and thinks it is not a good image for the company.
If your family sees the post, they will get upset. They may not talk to you for a while if you are offensive to others. You can lose everything in a second if you put something the audience can get offended by. People can get lost in social media if they post something they should not because everyone can see it. You should not post everything on your social media because it can hurt you if people do not like it. When you go live, you should watch what you say or show because if people see something that they do not like. They have the right to report you, and the company has the right to block you on social media. If you use social media for work, and something happens.You can lose money if you get blocked on social media. You will lose all your followers who put money in your pocket.
My Take on Selfie Culture
I took this selfie when I met with someone important to me because he is a successful businessperson. I went to his meeting because he is helping the students so that they can be successful. He said that it does not matter where you come from you can be something in your life. He said the company started when he started it was not easy. He did not have any connection when he wanted to start his company. I do not have a lot of resources, but you do not need resources the only thing that you need is to believe.
The importance of your goal because not a lot of people they do not believe in themselves. If you want to be successful you need to believe in yourself before you can start anything. When you start to believe in yourself self it gets easier for your goal can come true. I understand that is right that way I pushed myself so hard to follow my goal.
You need to believe first for that can get where you need to in your life. You get where you need to be. That other thing that you are going to fail but that is ok. You have to keep going on your road because you should not quit it does not matter what you need to do you keep going. I wanted to take the picture because he inspired me to keep going. When I went to his meeting to help him understand the importance of having a goal. It is not easy because it hurts when you try and fail something. That is not the end you get up and continue.
